Luxury Beauty Creator · Celebrity Makeup Artist

Grace
Aguado

@yourfacebygrace

Founder of SORTDBEAUTY

Luxury beauty artist, founder, and creator documenting bridal, editorial, and modern femininity.

01Reach & Influence

Her audience trusts her.

Grace's following is organic and relationship-built — many are her own clients, brides, and women who come to her for real beauty advice. It's a small, high-intent community that listens, saves, and acts on what she recommends. The numbers simply confirm it.

21%

Engagement Rate

629K+

Views · 90 Days

421K

Stories Views · Her #1 Format

80K

Accounts Reached

31%

Non-Follower Reach

9.6K

Profile Visits

11.4K

Interactions

69%

Loyal Reach

Source: Instagram Insights · views, reach & interactions trailing 90 days · engagement rate reflects the trailing 60-day window (9.5K interactions ÷ 44K accounts reached = 21%)

02Featured Content

Inside her world.

Organic content her audience watches, saves and shops.

03Audience

Who follows.

29K

Followers

75%

Women

25–44

Core Age

Age Range

18–244%

25–3421%

35–4443%

45–5422%

55+10%

Top Cities

Miami · New York · Palm Beach · Dallas · San Juan

Language

English & Spanish · Bilingual reach

Most Active

Weekdays · 3–9 PM

Interests

Luxury BeautyBridalFashion TravelWellness

Audience Intent · 90 Days

9.6K Profile Visits · 270 Bio-Link Taps

Women who trust Grace like a friend who happens to be a pro — they come for honest beauty advice, and they save it, share it, and act on what she recommends.

04About Grace

Beauty with
a point of view.

Grace Aguado is a Miami-based luxury makeup artist and the founder of SORTDBEAUTY. She creates editorial-quality beauty — bridal, commercial, and timeless glam — with a calm, professional, easy-to-collaborate-with approach.

Her work spans weddings, campaigns, and creative direction. Her following grew the same way her business did: through trust, referral, and an audience that comes to her for genuine beauty advice.

FounderMakeup ArtistCreative DirectorBeauty Creator

05Selected Work

The range.

The Business

About SORTDBEAUTY.

SORTDBEAUTY is Grace Aguado's luxury beauty collective — a curated team of artists delivering bridal, editorial, and commercial experiences across South Florida and destination events. Built on the belief that beauty should feel timeless and effortless.

With her team, Grace scales her artistry far beyond a single chair — serving brides, productions, and events that a solo artist never could.

Collective

Of Trusted Artists

Full-Service

Bridal · Editorial · Commercial

South FL +

Destination Events

Let's Work Together